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Why do we play? - Social interactions
Social interactions, online friendships, have been widely cited as reason why people play an MMORPG, and specifically why they keep playing the same game instead of switching to another. That contrasts with the observation that the most popular MMORPG, World of Warcraft, is the most anti-social. ...
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"Why do we play MMOs" series concludes
Massively — ... just starting up a new blog series looking into why we play MMO games to a greater degree than single-player games. That isn't to say that the MMO genre is bigger than the single-player genre, just that MMO gamers tend to focus on massively multi-player games more than single-player games. His first two articles examined Storytelling and Gameplay elements in MMOs and since then he has done pieces on Challenge, Character Development, Rewards, Social Interactions, and Learning. The series just wrapped up and Tobold wrote ...

Cataclysm of guilds
Greedy goblin — ... The new system rewards social activity, exactly like Tobold visioned it. However like every complicated pro-social system it can and will be twisted by goblins. The point of "social" is exactly to act without cold calculation, out of feelings. More options give more choices to make, rewarding "being smart", playing the system instead of playing in the system. ...

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