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Where’d the Social Go?

Keen and Graev's Gaming Blog found this 7/10/2009 on nerfbat.com

I’m not a social MMO player. I prefer to play solo, and perhaps get together with a few friends to take on particularly challenging adventures. That said, where the hell did the social go in MMOs? Why do I feel like I’m playing a solo game among anonymous (N)PCs, no longer the ...