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SOE CEO John Smedley explains the Station Cash service roll out
The decision to deploy the new SOE Station Cash service in EverQuest and EverQuest II was as unexpected as any of the eyebrow-raising announcements this week. That it was the first microtransaction-related news to drop, and arrived into two long-running games, made it especially dramatic. ...
Station.com Station Cash
Station.com Station Cash
station.sony.com — For beginners getting started, veterans leveling up, players starting alts, or anyone trying to get more out... of the game, using SC to purchase in-game items is for everyone. The items available offer new and experienced players alike convenience, ... (more) Station.com Station Cash
Station Cash FAQ
forums.station.sony.com — Station Cash FAQ What is Station Cash? Station Cash is Sony Online Entertainment’s new virtual currency that... players can buy to fund a virtual wallet. Once a wallet has been funded, Station Cash can be used to purchase premium in-game items ... (more) Station Cash FAQ
What Would You Like to See Next?
forums.station.sony.com — The initial response to Station Cash has been a success for SOE and we are looking forward... to new offerings for both EverQuest and EverQuest II in the not too distant future. In fact, the response has been so strong that game teams are adding new ... (more) What Would You Like to See Next?
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Fighting RMT with inflation?
Player Versus Developer — SOE CEO John Smedley gave an interview to Massively on SOE's new Station Cash system. On the topic of EQ2's new paid experience potions, Smedley says: "I also believe firmly that this will eventually get rid of farming and those things. Or at least it will drastically decrease it. Here's a good example why: Instead of paying some power leveler, buying an experience potion lets you do it yourself a lot faster. Where's the harm in that? That's our thought on it." Now this is certainly about 95% PR statement in defense of a move that has not ...

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ratwarlock.wordpress.com >> Smedley, Station Cash, Marketing CampaignsEQ2-Daily.com EQ2 News
I’ll start this post off with the following quote from John Smedley (SOE’s big cheese): We’re working on a pretty significant marketing plan and I hope we’ll have something to announce early in the New Year. If you think it doesn’t make me want to pull what’s ...
SOE announces new staff being added to support microtransaction itemsMassively
Last week's unveiling of Station Cash resulted in a number of strong statements from the community, but our discussion with SOE CEO John Smedley made it sound as if the company considered the service launch a success. Followup announcements have now confirmed that, with Senior Community ...
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Massively's Unofficial Station Cash FAQMassively
We mentioned yesterday that our chat with SOE CEO John Smedley went very well, and he offers up a number of insights into the 'why' behind the decision to roll out Station Cash to EverQuest and EverQuest II. Sometimes, though, you don't really care about the why, you just want to know the ...